By 2008, social networks have only grown by 40%. Online advertising spend is set to overtake traditional media advertising budgets before the end of 2009. Global adoption of the internet, powered by broadband, rises exponentially, year on year. Audiences in the young, senior, ABCD segments are migrating –permanently- to the internet, returning to the TV for smaller and smaller doses of fixed-format consumption.
Co-creation, massive multiple online games, avatars, instant messaging, social networking... the range and dynamism of internet-specific activity online is astonishing, and growing at an unbridled rate. The world is changing before our very eyes, and often only our children are seeing the depth and speed of this change. Time to get even?
One of the key messages our media customers tell us is that the online distribution market gets harder and harder to keep up with every year. Our approach has been to bring our robust, intelligent and flexible retail financial services industry disciplines (accuracy, synchronous, robustness, transactional focus, innovation) to the media industry. We offer format and content owners the best of both worlds: ultra-fast, ultra-secure online distribution platforms that are flexible, scalable and created with a dynamic open architecture of distributed widgets, rules engines and hyper-flexible Ajax presentation-layer technologies.
We are currently engaged in as online distribution suppliers for household-name media industry businesses, delivering large-scale, high volume mass experiences online that have never been enjoyed before. The world is changing; let us help you change too.
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